Business are all about making profits that is why they integrate effective Perth design on their websites so that they could increase the chances for conversions and sales. The Internet is a heavy yet peaceful battlefield for traffic. Traffic can be considered as the life source for these websites because the more traffic a website has, the more conversions it can make.
For those who are new to the concepts of e-commerce, traffic can be defined as the number of users who visit a certain website. Conversion, on the other hand, happens when traffic is converted into sales thus making profit.
Since traffic is such an important concept in internet business-making, it is only right that businesses take the right actions in to increase the traffic in their websites. To do this, they must need the following:
1. A mobile version; or a mobile-friendly site. Since the number of people who use mobile devices continue to increase every day, it is important that one should have a website that is applicable for mobile devices so that their website would be able to gather traffic from a mobile audience.
2. Fast loading speed. A site’s loading speed often tests the patience of online users. If a site’s loading speed exceeds three seconds, then some users would often leave the site before it can fully load.
3. Cookies and tracking tags. Some people would often dissuade other people from using cookies and tracking tags but what they don’t know is that these two elements are actually quite important and useful in tracking the number of visitors that a website has.
4. Search box. Sometimes, it can prove difficult for users to search for a particular item or content in a website and the best way to help them out is by providing a search box wherein they could specifically type what they are looking for.
5. Social media icons. Social media is important in this time and age. Social media can effectively aid in the marketing aspect of a business especially now that almost everyone engages in social media platforms such as Facebook, Twitter or Instagram.